Services

Every service built around tracking that actually works

No campaign optimizes correctly on broken data. Every engagement below starts by making sure your account can actually see its own results.

01

Search Campaigns

Keyword-tight ad groups built around real buyer intent, with ad copy that speaks to the specific problem someone searched for — not generic filler.

What's included

  • Keyword research & match type strategy
  • Ad group structure by intent, not by product line
  • Responsive Search Ads with tested headline/description combos
  • Sitelinks, callouts & structured snippet extensions
  • Negative keyword list to cut wasted spend
02

Shopping & Performance Max

Certified in AI-Powered Performance Max — proper asset group structure and audience signals so Google's automation has something real to learn from.

What's included

  • Merchant Center feed setup & troubleshooting
  • Asset group structuring by product/service category
  • First-party audience signal setup
  • Shopping campaign structure (standard or PMax)
03

Conversion Tracking Setup

Google Tag Manager, GA4, and Ads conversion imports set up correctly — the piece most accounts get wrong, and the one that quietly wastes the most budget.

What's included

  • GTM container & trigger setup
  • GA4 event configuration & key event marking
  • Google Ads conversion import & verification
  • End-to-end test before campaign launch
04

Account Audit

A full review of an existing account's structure, tracking, and targeting — showing exactly where budget is leaking before you spend another dollar.

What's included

  • Account & campaign structure review
  • Conversion tracking accuracy check
  • Wasted spend & search term analysis
  • Written findings with prioritized fixes

How an engagement actually runs

01

Free audit

I review your current setup (or your goals, if starting fresh) before recommending anything.

02

Tracking first

Conversion tracking gets fixed or built before any campaign work starts — no exceptions.

03

Campaign build

Structure, ad copy, and targeting built around your actual business goals, not vanity metrics.

04

Report & iterate

Clear reporting on what's working, and what changes next — no black-box dashboards.

Not sure which service fits?

Start with a free account audit — I'll tell you honestly what needs fixing first, tracking or targeting, before recommending anything else.

Request a free audit →