Work

Concept builds that show how I actually work

These are self-initiated projects, not live client work — built to demonstrate real process: strategy, execution, and tracking, end to end.

Landing page + conversion tracking

Ridgeline Plumbing

A concept landing page built for a fictional Denver plumbing company, designed around a real regional problem — altitude freeze-thaw cycles that burst pipes — rather than generic "reliable plumber" messaging.

Landing page built
The approach
  • Positioned around one specific, researched local pain point instead of broad claims
  • Trade-signage visual language (hazard-stripe emergency CTA, diagnostic-style trust panel)
  • Built as an HTML + HubL template with required HubSpot include tags
  • Paired with a GTM → GA4 conversion tracking plan for the contact form
What this demonstrates

Landing page strategy grounded in real audience research, not template filler — plus the technical tracking chain that makes the page's leads measurable.

Search campaign build

Campaign for this site

A full mock Google Ads Search campaign built for tissirmuslim.com itself — targeting US/UK/Canada businesses searching for freelance Google Ads help, not local Moroccan clients.

Campaign plan built
The approach
  • Four tightly-themed ad groups (hire freelancer, management, PMax, audits)
  • Responsive Search Ads built around specific certifications and pain points
  • Sitelinks, callouts & structured snippets mapped to real service offerings
  • Targeting rationale documented — USD markets chosen deliberately
What this demonstrates

Full campaign architecture thinking — structure, targeting logic, and ad copy — applied to a real, live URL rather than a hypothetical.

Video walkthrough

Conversion tracking setup

A screen-recorded walkthrough of setting up GTM and GA4 conversion tracking from scratch — showing the exact process referenced across the other two projects.

In production
The approach
  • Opens with the real problem: broken tracking wastes ad budget
  • Live GTM container + GA4 event setup, narrated step by step
  • Explains the business impact, not just the clicks
What this demonstrates

Direct proof of technical skill and clear client communication — the two things a profile with no reviews yet can't otherwise show.

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